"Your SEO Audit Should Be JSON, Not a 40-Tab Spreadsheet"

Every agency has the same Monday ritual: open the desktop crawler, wait for it to chew through a client site, export a giant spreadsheet, and copy numbers into a report nobody reads past page two. The data in that workflow is fine. The shape of it is the problem. An audit is more useful as one JSON row per page with a computed issues array. Here is why, and how to build the checks. { "url": "https://example.com/pricing", "title": "Pricing", "titleLength": 7, "metaDescription": null, "h1Count": 2