The Science of Feeling Good: How What You Wear Changes Your Brain

There's a reason why putting on a well-fitting outfit can transform your entire mood. It's not just vanity — it's neuroscience. The emerging field of "enclothed cognition" studies how our clothing affects our psychological processes. And the findings are fascinating. What Is Enclothed Cognition? The term was coined by researchers at Northwestern University, who found that what you wear directly influences your cognitive performance and emotional state. In one study, participants who wore a lab c